Social Media Best Practices
Inspire your online circles of influence to explore Grace’s degree and non-degree offerings. Have fun, but be discerning. Steward responsibly. Want to print a quick reference guide?
Dos and Don’ts
Do
- Bring glory to God
- Be transparent
- Be conscious about what you say
- Be respectful to all regardless of race, age, sex, beliefs, etc.
- Take responsibility for the things you say or post
- Use encouraging, positive, and value-adding words
- Remember you are representing Grace School of Theology
- Keep Grace’s core values in mind
Don’t
- Post anything political, partisan, false, misleading, or abusive
- Post anything that will reflect badly on Grace
- Disrespect anyone
- Engage in negative or argumentative interactions
- Disclose information about Grace that has not been made available to the public
- Mix your personal and professional opinions
When in doubt, ask! Don’t hesitate to ask your superior/s and peers, or email marketing@gsot.edu for review before posting.
Core Values
Always go back to our core values. Before creating a post or a comment, ask yourself the following questions:
Faith: Am I showing my Christian faith by posting this?
Truth: Does my post speak the Truth of the Gospel?
Excellence: Do I uphold the excellence that Grace strives for?
Character: Does my post reflect my Christian character?
Impact: Am I impacting and changing my audience for Christ?
Grace: Am I affirming God’s free gift of grace?
Checklist
Here’s a checklist to guide you in crafting your next post:
✔️ Is there an opportunity to post? (e.g. ongoing events, new content, relevant world issues)
✔️ Share your learning, insight, and experience from the Grace event/resource
✔️ Include reasons why you’re sharing (Why is this relevant to your social networks?)
✔️ Add the hashtags #ibelieveingrace and #sharegrace
✔️ Tag or mention the official Grace social media accounts
✔️ Post on different social media channels
Engagement Examples
Examples of engagement you can do on social media:
- Share or retweet a post from Grace as is or with text about your thoughts on it on your personal social media accounts or on Facebook groups outside of Grace
- Like or react to posts on Grace’s social media platforms.
- Like, react, or respond to Grace’s Instagram and Facebook stories
- Say something encouraging or share your thoughts in the comments section
- Engage in godly, respectful, and fruitful conversations with each other in the comments section
- Participate in social media challenges (ex. #ShareGraceChallenge)
- Tag Grace’s social media pages on your personal posts (ex. Participation in Race for Grace, insights from a Grace-organized webinar, insights from your classes, etc.)
Started one of our devotionals? Listened to a podcast episode? Attended an event with a student or fellow staff member?
Post about the experience, include the hashtags #ibelieveingrace and #sharegrace, and tag Grace! Add your personal touch on how our content has made an impact on you.
- Interact with each other and with Grace pages in a positive fruitful way
- Send affirmation through comments and reactions
- Be respectful to those you interact with
- Engage with Facebook and Instagram stories on Grace platforms
- Encourage your friends and family to engage as well
